Key Concepts

M = Media Forms
I = Istitutions
G = Genre
R = Representation
A = Audience
I = Ideology
N = Narrative 

Media Forms:
The type of media. For instance newspapers, TV and the internet.

Institutions: 
Media institutions are the company or organisation that make or broadcast the media. For instance BBC and ITV. 

Genre: 
Genre is the different catagories of media.

Representation:
This is how the media is shown to the audience.

Audience:
This is who is going to buy or is interested in the media product.
 
Ideology:
The belifes and ideas which whoever made the media product wants to share with the audience.

Narrative:
The way the media form is put together.